Bringing our brand to life
Welcome to Scania Brand Portal. Here you will find everything you need to create a distinct, consistent and premium brand experience.
Brand elements
Scania’s brand identity toolbox includes all the brand elements you need to create the desired brand experience.
Templates
Using templates is the easiest way to achieve a uniform layout and to ensure a correct use of the logotype.
Guidelines
Use the guidelines when applying the brand elements in specific contexts and situations.
Brand strategy
The brand strategy consists of our single-brand strategy, the brand platform and our brand governance.
News
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Green Truck 2024
Scania is once again the winner of Green Truck Award. Assets are available to celebrate this win and to boost the Scania Super. -
Material for Climate Day 2024
As part of Climate Day, we have prepared a package of assets that can be used as is or adapted locally. -
Guideline for business innovation
How to communicate about business innovation to strengthen the Scania brand. -
Guidelines for mobile apps
With the aim of ensuring a seamless Scania brand experience across all our mobile apps, best practices are available to support and inspire you.
Need a hand?
Contact Scania Identity Helpdesk with any brand-related questions.